Offline Poker Affiliate Marketing
By admin on Nov 17, 2008 in Offline Marketing
There is no question that online poker affiliate marketing will produce greater results than offline poker affiliate marketing. Nonetheless offline marketing should not be overlooked. . Many websites have discovered the power of integrating offline marketing techniques into their promotional strategies. With a little imagination and creativity, you can develop and offline promotional strategy that will work for your needs. Look at any major poker operator and you will see that offline marketing plays a key role in their efforts.
Likewise many poker affiliate programs offer, or can get you offline marketing materials.
How Does Offline Marketing Work?
In order to promote your website to an offline audience, you need to think outside the box and look for any potential marketing opportunities. Effective offline marketing fully integrates your online approaches with your offline strategies. How do you make these two very different techniques work together? Look for ways that you can connect your offline efforts with your online business in order to draw new viewers to your website. In almost every city in the world, you occasionally hear about charity poker tournaments, why not see how you can become a sponsor?
Another example would be to advertise a contest via direct mail that has a strong call to action for the consumer to visit your website. Other ideas might include providing unique information in trade magazines and newspapers, then directing readers to visit your website for further information. There are countless ways for poker affiliates to advertise offline if you simply “think outside the box”.
Get Involved In Your Local Community
One great way to promote your website offline is to get involved in your own local community or with the local poker players in your area. Distribute advertisements in your town with flyers, newspaper ads and other promotional items. Because the Internet is such a global market and we all think on a global scale, many poker affiliates fail to take advantage of the enormous opportunities available right in their own community. Even if you only send 200 players per year from a local offline promotion, this is still an extra $20,000 if you are on a $100 CPA!!
One of my favorite places to do offline marketing and promotions has always been at college campuses. Colleges are filled with young players who recently just turned a legal gambling age or got their first credit cards.
Look for Every Opportunity to Promote Your Website Offline
Successful offline marketing does not always have to involve a huge amount of planning, money, or time either. You can start your offline efforts by printing your website address on all of the offline marketing materials you produce, such as business cards, sales letters, and promotional postcards. Distribute these simple advertisements whenever possible in order to reach the largest possible audience. Providing details on your website location makes it far more likely that people will reach out to your business in the future. With that, make sure you have a catchy domain that is easy to remember as well.
If you are promoting locally, you will have better luck if your website sounds local. For example if you are in Detroit, try to get a domain that signifies Detroit Poker in some respect.
Be on the Watch for Free Marketing Opportunities
The greatest thing about marketing your website offline is that many of these promotional opportunities are completely free. Radio stations, television news outlets, and community groups are always on the lookout for expert guest speakers. This opens the door for you to promote your website via these resources. Contact local media and clubs to let them know about your expertise and to let them know that you are available for interviews, guest appearances and other events. <—– This is very easy to do and a free way to self promote via various local media.
Offline marketing can be a highly effective tool when used to it’s fullest potentiol. Consider the long-term goals for your poker affiliate business and always be on the lookout for new and exciting ways to attract new customers. Never get struck in an advertising rut. And trust me, it is very easy to get stuck when you are just trying to rank in the SERPS for difficult poker terms.
Although most of us focus completely in the online marketing spectrum, it might be a worth some time to explore offline techniques. Regardless of which type of marketer you are, you should always incorporate new ideas, strategies and techniques into your online and offline marketing efforts in order to achieve the best results possible.
Digg
Stumble
Twitter