The Importance Of Choosing A Poker Affiliate Niche
By admin on Nov 17, 2008 in Niche Marketing
So let’s discuss something in this article that I am sure every poker affiliate is interested in, MAKING MONEY!
For many years now I have been writing, blogging, and speaking about the importance of niche marketing. This is especially important in the poker affiliate industry. Let’s start by defining what a niche is. A niche is simply a certain segment of the market where you intend to focus the majority of your efforts.
Some real life examples of niches in the poker affiliate market are bonus codes, rakeback, tournaments, freerolls, and a whole list of others. In one of the other articles here, you may remember reading the eight biggest mistakes new poker affiliates make. Number 5 was “promoting too many websites at once”. This is one of the biggest mistakes I often see new poker affiliates make. It is easy to register tons of domains, and then throw multiple low quality sites up with articles about everything from A to Z regarding poker.
Unfortunately, even though poker affiliate marketing is extremely lucrative, it is also very competitive. It would be extremely difficult, if not impossible, for a new affiliate to compete in every niche or keyword space in the existing market. This is why I strongly suggest when starting out, choose a very specific niche, and zero in on it. In fact do better than that, own it! This will make sticking to your plan and accomplishing your goals much easier. Plus it will also help you to stay focused.
Although it may sound boring at first to have a site or sites that just focuses on one particular niche, this is the fastest way to see results as a new poker affiliate. Consider this, you could spend months building a portal and writing poker site reviews for every online poker operator in the world, yet after six months still not rank on the first page of google for any of these rooms.
On the other hand, you could choose a niche such as an individual rooms bonus code or strategy for just a single room. Now over these same six months you could focus on specific content, driving targeted traffic, and getting quality links to your pages. Would you rather have 25 reviews spread across your portal that yield you 3 players a month all together, or one targeted site that sends 15-20 players to a single room each month? I think the answer should be obvious. Then after you own one particular niche, you can put that site into maintenance mode. For the next six months rinse and repeat in a new niche. And by this time with your new found niche marketing skills, you will probably be ready to roll a few sites out in a few different niches.
Of course down the road everyone wants to be able to send multiple players to multiple rooms on a network of sites. This is possible, and many affiliates do it. Unfortunately however this takes time and will not happen overnight. Even if you do have a general site with multiple room reviews, you should focus on what your most important pages are, and which rooms you feel have the biggest potential for converting new players from your site.
Whether your entire site is built around a niche, or just a page or section, one benefit of driving extremely targeted traffic is that it becomes much easier to convert. If someone finds your website searching for “texas holdem starting hands”, it will be a heck of a lot harder to convert that visitor than if they found you for “best xxxxpoker.com bonus code”. Being found for a term such as the latter can sometimes be as good as printing money. Your visitors are arriving looking for something very specific, and you are providing it by owning that niche.
Choosing a niche allows you to have targeted traffic that WILL convert better. However this is only one piece of the puzzle. You have to “ask for the business” as well as instruct your visitors with a specific action you want them to take. This is what is commonly referred to in the internet marketing world as a “call to action”. We will discuss this even further in the next chapter which is all about how to convert your traffic to depositing players.
Since I began in the poker affiliate market, I can think of several webmasters who chose a niche and then focused 100% of their efforts on owning it. Many of these same webmasters are now making absurd amounts of money each month in just that specific niche. The bottom line is that converting traffic when choosing a specific niche is much easier for the simple reason that this traffic is highly targeted. These visitors are usually looking for exactly what your site or page is providing.
Almost any super affiliate would agree; It’s better to have 100 ultra targeted visitors to a specific niche site than 1000 visitors arriving from obscure non-targeted search terms.
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